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The site justferry.com states the following, "DISCOUNT FERRY AND EUROTUNNEL ONLINE TICKET SALES AND RESERVATIONS." We noticed that the webpage stated " Booking your ferry ticket online is safe and secure." It also stated " Simply select your outward and return routes below, enter the number of passengers then click Get Price and follow the. If you are not certain of the port name in your destination country. For country specific ferry route information. Is able to offer you th." The header had ferry as the highest ranking keyword. This keyword was followed by ferries, stena, and stenna which isn't as urgent as ferry. The other words the site used was p and o. irish ferries is also included but could not be understood by web crawlers.